Who We Are

Transforming decision making through augmented intelligence.

At Signal AI we want to help organisations identify risks and opportunities and see movements in the market before anyone else. We want to help leaders take bold decisions, safe that the data is on their side. We want to connect all those external data points together, uncover the unknown unknowns, and be at the very heart of the knowledge economy.

We’ve already built a world-class artificial intelligence platform for real-time information aggregation and analysis at a massive scale. We proved our value with monitoring and measurement products in the PR&Comms space, and are now joining the dots beyond.

We have just completed a $50M D series led by Highland Europe plus previous backers Redline, MMC and Hearst and Guardian Media Group - this brings our total funding to date to around $100M.

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Our Values

What We Believe

We built Signal AI with the belief that it’s always possible to do things differently. Every aspect of our business and of our technology augments the human experience. We believe that transparency builds trust, so we share company information about growth, technology, and plans for the future, usually kept in the boardroom, with all of our employees, every month.

Our inclusive environment welcomes skills and experiences from diverse backgrounds, and defines who we are. We love our brand and our product, and we are proud of our achievements as we continue to strive to discover the unknown.

Augment the Human Experience

We are thoughtful, friendly, and helpful.

Push Back on the Status Quo

We are independent, disruptive, and bold.

Open doors. Open minds.

We are open, inclusive, and curious.

Iterate and Innovate or Be Irrelevant

We are ambitious, innovative, and conscientious.

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Everybody is welcomed

Diversity, Equity & Inclusion

We strongly believe that diverse teams perform better. We are committed to building and fostering an inclusive environment where our employees feel welcomed, valued, and listened to - an environment where they can thrive being their true selves. We are committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives.

We scored 91% in the diversity & belonging section of our most recent engagement survey (December 2021) so we know we are taking steps in the right direction!

Our social responsibility


Understanding our business’ impact on the world and how we can leverage this impact in a positive and innovative way is core to our values at Signal AI. We are working with our internal Green Committee to reduce our environmental impact and continue to improve our environmental performance. Playing a more responsible role in the world, and encouraging our employees to do so too!

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Our Clients

Trusted by organizations across the globe